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Learn about Confused.com, the first ever comparison site

In 2002, we became the first comparison site. Our purpose? To make the process of sorting your insurance, utilities or personal finance as easy as possible.

We’re here to help you find the right product or service at the best price. Let’s face it, insurance and finance can be a bit of a chore, and with all the choice and options, you don’t want to waste time or money. That’s where Confused.com can help.

Why trust Confused.com?

We’re committed to providing trustworthy information and services. But don’t just take our word for it; 96% of our car insurance customers recommend us on Reviews.io¹.

We’re FCA regulated

We're regulated by the Financial Conduct Authority (FCA), who set out rules for financial services firms to make sure customers are treated fairly. The new Consumer Duty Principle specifically ensures customers receive information they can understand, services that meet their needs, and the necessary support when they need it.

We’re impartial

We’re impartial and have to be. We cannot recommend one company or price over another, nor are we here to overcharge. Our goal is to provide you with the tools and information you need to make your own decisions.

We’re experts

Our team of experts use their experience in the industry to give you the information you need to make informed financial decisions. Whether you’re reading an article, using a tool or getting a quote, the information has been written and reviewed by our experts. We’re the longest running comparison site for a reason - we adapt to what you need in an ever-changing market.

We’re the longest running comparison site for a reason - we adapt to what you need in an ever-changing market.

¹After buying car insurance, 96% of Confused.com customers would recommend us (based on 153081 Reviews.co.uk respondents - as of 24/08/23). Read our reviews

What services do Confused.com offer?

We offer a range of insurance types and financial services. From car and pet insurance to mortgages.

We work with a wide range of brands, insurance companies and brokers. Everyone we work with is approved and regulated by the Financial Conduct Authority (FCA), see the full list of our providers.

Helping people save money for over two decades

We’ve come a long way since 2002. At that time, the process of comparing insurance prices was time-consuming and often involved contacting multiple insurers individually. We changed all that by allowing people to compare prices from different insurers in one place, and ever since, we’ve continued to grow and evolve to match an ever-changing market.

2001-2003

2003-2005

2004-2007

2008-2013

2013-2022

2022-Present

How does Confused.com make money?

Confused.com is always free for our customers to use, with no hidden charges or fees. Here’s a breakdown of how we make money across our different products and services:

Insurance products

Car insurance	The insurance provider pays us a flat fee for every policy bought after getting a quote through Confused.com
Home insurance	The insurance provider pays us a flat fee for every policy bought after getting a quote through Confused.com
Van insurance	The insurance provider pays us a flat fee for every policy bought after getting a quote through Confused.com
Motorbike insurance	When you buy a policy via Confused.com, our partner Vast Visibility Ltd pay us an agreed flat fee per policy sold
Taxi insurance	When you buy a policy via Confused.com, our partner i-Wonder pay us an agreed flat fee per policy sold
Multi-car insurance	Our multi-car partners pay us a flat-fee for every policy which is bought after a referral from Confused.com
Temporary car insurance	When you take out a policy via Confused.com, our partner Tempcover pay us an agreed percentage of their commission received from the provider
Life insurance	When you buy a policy via Confused.com, our partner Reassured Ltd pay us an agreed percentage of their commission received from the provider
Income protection insurance	When you take out a policy via Confused.com, our partner Howden Life & Health pay us an agreed percentage of their commission received from the provider
Pet insurance	When you buy a policy via Confused.com, our partner theidol.com pay us an agreed flat fee per pet insured
Travel insurance	When you buy a policy via Confused.com, our partner theidol.com pay us an agreed percentage of their commission received from the provider
Business insurance	When you buy a policy via Confused.com, our partner Simply Business pay us an agreed percentage of their commission received from the provider
Health insurance	When you take out a policy via Confused.com, our partner Howden Life & Health pay us an agreed percentage of their commission received from the provider

Finance products

Car finance	When you take out a car finance agreement via Confused.com, our partner Carfinance 247 pay us an agreed fee based on the value of the loan
Personal loans	When you take out a loan via Confused.com, our partner Monevo pay us an agreed percentage of their commission received from the provider
Mortgages	Confused.com introduces customers to our sister brand Mojo mortgages. We are in the same wider group as Mojo mortgages so indirectly benefit from any revenue they generate but Confused.com does not receive any specific payments for leads or mortgages taken out by Confused.com customers
Sell a car	When you sell your car via our partner Motorway, they pay us an agreed percentage of their commission received from the sale of the vehicle

Utility products

Broadband	When you buy a deal via Confused.com, our partner Uswitch pay us an agreed flat fee per broadband package sold
Business broadband	When you buy a deal via Confused.com, our partner Uswitch pay us an agreed flat fee per broadband package sold
Mobile phone contracts	When you buy a deal via Confused.com, our partner Uswitch pay us an agreed flat fee per mobile phone plan sold
SIM only contracts	When you buy a deal via Confused.com, our partner Uswitch pay us an agreed flat fee per SIM only plan sold

The amount we get paid has no bearing on the premiums you pay or the order of your insurance results. The insurance companies also don’t - and legally can’t - inflate the prices based on how much they pay us.

What’s more, we have agreements in place with our insurers that are designed to look out for you. Our agreements make sure that the price you see on Confused.com is at least as good as what you’d see by going to the insurer.

How is Confused.com regulated?

Confused.com is fully regulated by the Financial Conduct Authority (FCA), our firm reference is no. 310635. You can check this on the FCA's Register by visiting the FCA's website or by contacting the FCA on 0845 606 1234.

The FCA regulate the financial services industry to protect consumers and ensure you get a fair deal.

We apply stringent due diligence processes when selecting insurers to join our panel. We hold ourselves and our partners accountable to the same set of rules and guidelines established by the FCA, and will not work with any insurer that fails to adhere to them.

This commitment ensures that our customers receive the best possible service and protection, and we’ll continue to prioritise this principle in all aspects of our business.

Who owns Confused.com?

Confused.com is part of the ZPG comparison group of companies, otherwise known as RVU. Other brands in this group include Zoopla, money.co.uk, Uswitch and Mojo.

Meet our experts

Stephen Dukes, Chief Executive Officer

Steve is an accomplished executive with a 20-year career in the financial services industry. As CEO of Confused.com…

Louise Thomas, Motor Insurance Expert

Louise joined us in 2020 from Veygo UK where she spent time in marketing before becoming…

Matt Harwood, Home & Lifestyle insurance expert

Matthew Harwood, Home & Lifestyle Insurance Expert

Matthew joined the Confused.com team in 2020, bringing with him…

See all our experts

Our editorial policy

To help explain the fiddly bits around financial products and services, we've created a suite of pages, articles and guides across a broad range of topics.

Our authors produce our editorial content using their years of expertise and experience across insurance and other financial services to help you make more informed financial decisions.

To ensure we maintain the highest standards, we've set out these principles that all our editorial staff must adhere to:

We’re impartial and independent of any insurer.
Our content is written and reviewed by experts.
Led by data, our editorial standards ensure that all content is accurate and reliable.
We’re regulated by the Financial Conduct Authority (FCA).
We regularly update all content to make sure all information is up-to-date.
Transparency is key. We’ll be upfront about who we work with and how we make money.
We strive to be inclusive and accessible in all of our content. Everyone should be able to access the information we provide.
We aim to cut out the financial jargon – telling it to you straight in a way you can easily understand.

If you'd like to know more, you can explore our editorial standards in more detail.

Where is Confused.com based?

Confused.com is based in Cardiff. With over 250 members of staff, we’ve developed a strong and vibrant culture, where people who enjoy doing what they do are constantly finding ways to do it even better. Our passion, our honest and open approach and our focus on collaboration mean that we were recently named the fourth-best large marketing place to work by Campaign.

If you’d like to come and join us, see our latest job opportunities.

How can I contact you?

You can contact us through our contact page.

Our office address is 2nd Floor, Greyfriars House, Greyfriars Road, Cardiff, CF10 3AL, United Kingdom.

You can also follow us on X (formerly twitter) or Facebook.

What do you do with my data?

We have a robust security and privacy notice in place and promise to look after your personal details with the utmost care.

All personal information is held in the strictest confidence. We use industry-standard technology to ensure that all personal information is encrypted. The closed padlock icon shows you our site is secure. Our robust security policies safeguard your privacy from unauthorised access and improper use. We continue to implement ever-more secure technology as it becomes available.

We take privacy seriously, and we’ll always treat your personal data with respect and design our products and services with your privacy in mind.

Why am I seeing a different price on your site compared to other comparison sites?

We understand that you may use our site for car insurance, for example, then go to another comparison site to see what prices they offer. If you see different prices, this isn’t cause for concern or the other site trying to get more money from you.

Every comparison site has their own quote form. As there’s slightly different questions on each, you may find that your prices differ. The same goes for any offers that might be available, these can vary, so not all sites will have the same promotions available at any one time.

Tax strategy statement

Find out about RVU's Tax Strategy.